About PHAMA Plus


The Pacific Horticultural and Agricultural Market Access Program (PHAMA) provides practical and targeted assistance to help Pacific island countries manage regulatory aspects associated with exporting primary and value added products. This encompasses gaining access for products into new markets, and helping to manage issues associated with maintaining and improving existing trade.

Australia and New Zealand are markets of major interest, along with export markets beyond the Pacific. The core countries assisted through PHAMA include Fiji, Tonga, Samoa, Vanuatu, Solomon Islands and Papua New Guinea. PHAMA also provides assistance to other Pacific island countries through the Secretariat of the Pacific Community’s (SPC’ s) Land Resources Division.

PHAMA is an Australian Government initiative, co-funded by the New Zealand Government.

Our mission: Equitable and sustainable agricultural trade for the South Pacific

PHAMA’s mission is to strive for equitable and sustainable agricultural industries and value – added ventures across the South Pacific. Agriculture is central to the livelihoods of many South Pacific people. Historically, the region has been economically disadvantaged with limited development opportunities.

With the rise in a global economy and challenges such as climate change, an increasing world population and diminishing food security, it is imperative development opportunities a re-improved and the region is economically secure.

What we do: Effective market-access support across commodities

PHAMA’s work focuses on maintaining and improving existing market access by developing the capacity of the public and private sectors in PHAMA countries to meet the requirements of these markets, and on gaining access for novel agricultural — based products into new markets. PHAMA also provides assistance in meeting export regulations, such as compliance with international food safety standards. In terms of new export products, PHAMA can assist with market research and market development activities.

Download the PHAMA program logic to view a summary of the program’s activities, outputs and intended outcomes.

Central to the PHAMA approach is the development of strong public — private partnerships between governments. Market Access Working Groups (MAWGs) have been established by PHAMA with in the core PHAMA countries. These include private sector representatives (e.g. exporters and producer groups) and relevant government agencies responsible for elements of market access (e. g Departments of Quarantine, Trade, Agriculture, Fisheries and Forestry). MAWGs provide the link between farmers, industry and government.

Examples of our activities include:

  • Gaining new markets for selected products;
  • Accreditation for selected export facilities;
  • Development of quality production and processing manuals;
  • Animal or plant health surveys to support market access;
  • Export feasibility for selected products to new destinations;
  • Development of bio-security plans for horticultural industries;
  • Development of export pathway protocols for new products; and
  • Capacity building of public and private sector to gain, maintain and improve international market access.

Future viability … achieving enduring impacts

A key aim of PHAMA beyond core activities is to develop longer term, country-specific sustainability of MAWGs and to establish Industry Working Groups in countries where there is minimal industry representation

This long-term focus entails assisting with legal, political and structural tasks to ensure continuation of the export support activities beyond PHAMA.

How we work

The PHAMA regional office is located at 74 Ratu Sukuna Rd in Suva, Fiji. Smaller offices are operated in all PHAMA countries and staffed by our dedicated National Market Access Coordinators. PHAMA Plus is managed by DT Global with KALANG Consultancy Services Australia. In addition to our core program, the Australian Government also provides support to SPC Land Resources Division to support its work around biosecurity.

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