PHAMA Plus Performance Story – Specialty Cacao in Vanuatu

Vanuatu’s cacao sector, historically characterised by bulk commodity exports, is undergoing a significant transformation towards high-value, specialty cacao. This shift is driven by both global market dynamics and a concerted effort from the PHAMA Plus program to unlock the potential of Vanuatu’s cacao industry. Recognising the country’s unique flavour profile and the potential of agroforestry-based smallholder production, PHAMA Plus implemented a series of interventions designed to improve quality, market access, and the enabling environment.