Lami Kava launches instant green kava

Lami Kava announced the launch of its new dehydrated green instant kava powder, a ground-breaking innovation in the kava industry. The launch, officiated by Hon. Manoa Kamikamica, Deputy Prime Minister of Fiji, marks a significant milestone for the company as it continues to take Fiji’s kava industry to new heights.

One of Fiji’s most renowned kava companies, Lami Kava, has revolutionised traditional kava production methods by extracting juice from fresh green kava mulch and dehydrating it into an instant powder. This premium product is tailored for high-value international markets, offering a superior and convenient kava experience.

In addition, Lami Kava is expanding beyond kava for the first time, venturing into the production of ginger, turmeric and layalaya (wild ginger) instant powders. This diversification paves the way for the company’s entry into global health and wellness markets, further strengthening the Lami Kava brand both in Fiji and internationally. The introduction of these new products will directly benefit Fijian farming households, creating new economic opportunities for local communities.

These new products were developed through a partnership between Lami Kava and Pacific Horticultural and Agricultural Market Access Plus Program (PHAMA Plus), which is supported by the Governments of Australia and New Zealand.

Deputy Prime Minister Hon. Manoa Kamikamica commended Lami Kava for its continued leadership and innovation, stating, “Lami Kava is setting new standards in the industry, and this milestone is a great achievement for Fiji.”

Lami Kava’s Managing Director, Donny Yee, expressed his gratitude to the Australian and New Zealand Governments for their support through the PHAMA Plus Program, which enabled the introduction of a new production line. “This support has helped us innovate and expand, benefiting farmers and consumers alike,” he said.

PHAMA Plus Fiji Country Manager Navi Tuivuniwai, also congratulated Lami Kava, adding, “Lami Kava continually evolves to meet market demands, making it a valued industry partner.”

The launch represents a new chapter for Lami Kava as it diversifies and expands into high-growth international markets. By embracing innovation and supporting local farmers, Lami Kava continues to strengthen Fiji’s position as a global leader in kava and natural wellness products.

ENDS