WHAT WE DO
The Pacific Horticultural and Agricultural Market Access Program or PHAMA Plus provides practical and targeted assistance to help Pacific Island countries manage regulatory aspects associated with exporting primary and value-added products. This encompasses gaining access for products into new markets, and helping to manage issues associated with maintaining and improving existing trade.
Core countries assisted through PHAMA Plus are Fiji, Samoa, Solomon Islands, Tonga, and Vanuatu, with our PNG operations having ended on June 30, 2024. PHAMA Plus is supported by the Australian and New Zealand governments.
Effective market access support
PHAMA Plus is a continuation of work carried out in the previous phases of the program known as PHAMA. Program work focuses on maintaining and improving existing market access by developing the capacity of the public and private sectors to meet the requirements of these markets, and on gaining access for novel agricultural — based products into new markets.
PHAMA also provides assistance in meeting export regulations, such as compliance with international food safety standards. In terms of new export products, PHAMA Plus can assist with market research and market development activities.
Central to the PHAMA Plus approach is the development of strong public — private partnerships. Market Access Working Groups (MAWGs) have been established by PHAMA in the core countries. These include private sector representatives (e.g. exporters and producer groups) and relevant government agencies responsible for elements of market access (e. g Departments of Quarantine, Trade, Agriculture, Fisheries and Forestry). MAWGs provide the link between farmers, industry and government.
STRENGTHENING BIOSECURITY, QUALITY & STANDARDS
- Gaining new markets for selected products
- Accreditation for selected export facilities
- Development of quality production and processing manuals
- Animal or plant health surveys to support market access
- Export feasibility for selected products to new destinations
- Development of bio-security plans
- Development of export pathway protocols for new products; and
- Capacity building of public and private sector to gain, maintain and improve international market access.
EXPLORE OUR WORK
The program has an extensive understanding of market access, biosecurity, compliance, food safety management systems, agri-food quality systems and standards, plant and animal health, impact analysis as well as emergency preparedness and response. Hover over each country to see examples of our what we do.
