ABOUT US
INNOVATIVE, INCLUSIVE & RESILIENT EXPORT MARKET SYSTEMS
The Pacific Horticultural and Agricultural Market Access Plus (PHAMA Plus) Program, jointly supported by Australia and New Zealand, contributes to inclusive economic growth and improved livelihoods for Pacific people, with an emphasis on gender equality and inclusion, and environment and climate resilience. Since 2011, PHAMA Plus has worked with Pacific businesses, industry groups and government partners to maintain and improve trade of agricultural products by assisting market participants to: adopt innovation, improve practices, share information and meet export market requirements.
Our work benefits households in the Pacific economies of Cook Islands, Fiji, Kiribati, Niue, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu, while also developing and growing export opportunities for Pacific primary exports to Australia, New Zealand and other countries. From 2011 to 2024, PHAMA also operated in Papua New Guinea, but this work ceased on June 30, 2024, some of which was subsumed into the Australia – PNG Economic Partnership (APEP).
GROWING PACIFIC LIVELIHOODS AND ECONOMIES
- Agriculture
- Biosecurity, Quality & Standards
- Food Security
- Inclusion
- Resilience
- Sustainability
- Trade
OUR WORK
Supported by Australia and New Zealand to help strengthen Pacific agriculture and export systems
OUR GOAL
Contribute to inclusive economic growth and improved livelihoods for Pacific peoples
OUR FOCUS
The core focus of PHAMA Plus is to improve market access for Pacific agri-food products and facilitate trade that benefits Pacific farming households.
We support private and public sector partners across 9 Pacific Island countries to deliver inclusive interventions that increase farmer household income, increase exports and are responsive to environment, climate and resilience factors.
PHAMA Plus has a long standing experience in the Pacific, namely in agriculture, biosecurity, and trade of primary products.
OUR INCLUSION
PHAMA Plus ensures that improved economic growth and livelihoods are inclusive of and benefit women, people with disability (PWD), youth and people living in remote communities.
Our targeted interventions are specifically designed to address persistent challenges and barriers holding women, PWD, youth, and people living in remote communities back from fully participating in agricultural value chains.
We mainstream GEDSI, through deliberate consideration, in all aspects of our work, including activity and partnership planning, program operations, governance, communications, monitoring and results management, guided by the PHAMA Plus Gender Equality, Disability and Social Inclusion (GEDSI) Strategy.
OUR RESILIENCE
PHAMA Plus ensures that Environment, Climate and Resilience (ECR) is considered at a market systems-level.
A system-level approach to ECR means understanding the reliance of agricultural market systems on land, people and environment.
It requires market actor and behaviour analysis, including an acceptance that, for rural households to change their farming systems to reduce environmental impact, increase sustainability and build disaster resilience, the changes must make economic sense.
OUR PARTNERS & COLLABORATORS
