SAMOA NONI (NONU) MARKET STUDY

Noni is an important agricultural export from Samoa, providing income for more than 17,000 smallholder semi-subsistence farming households and contributing more than SAT$10m annually to the country’s economy. This study was commissioned to better understand the global market for production and consumption of noni and noni-based products. The resulting report is intended to provide useful information for Samoa’s noni industry (represented by IWG-Nonu) to increase competitiveness and recommend opportunities that add new value to noni and improve the welfare of Samoa’s noni industry, particularly smallholder farming families, including women and people with disabilities.