PHAMA Plus in Samoa
PHAMA Plus has been working in Samoa since 2011 to strengthen the capacity of the public and private sectors to meet export market requirements. Examples of achievements in Samoa are helping to rebuild its taro exports after recovering from taro leaf blight (TLB) which decimated production and exports during the 1990s (See Case Study); and supporting Samoa’s main coconut
exporter to maintain exports of copra meal to Australia, a large and reliable market.
PHAMA Plus works with businesses and the public sector to maintain and improve trade of agricultural products by assisting them to meet export market requirements.
PHAMA Plus also assists with market research and market development activities in terms of new export products. To maximise impact, the program works with key actors in the market system to generate benefit among farming households.