North America and European Market Access for Pacific Cocoa
This report analyses potential markets for Solomon Islands and Vanuatu cocoa in Northern America, continental Europe and the United Kingdom. The cocoa market is split between a bulk market and a boutique market and the Pacific cocoa industry cannot rely on the boutique market to fuel growth, but must focus equally on both markets. The boutique market has higher prices but quantities are small and competition is high. The major obstacle for Pacific cocoa is logistics and the associated high cost to transport directly from the origin to the northern hemisphere. There is some interest for new and unique types of cocoa from the Pacific. The report provides details for a number of buyers from Northern America, Europe and the United Kingdom and makes recommendations including progressing Fairtrade certification, improving access to finance for Pacific organisations, providing cocoa samples to prospective buyers and investigating the use of refrigerated containers.