SAMOA3.1 (see PHAMA Technical Report 14). These workshops, which involved farmers, exporters,
key government staff and staff from various other Samoan agencies, were designed to:

• Explain the key findings of Activity SAMOA3.1;
• Build consensus of what needs to be done to build sufficient export volume to enter the New
  Zealand market;
• Outline quality and volume issues on the supply side with a view to ensuring demand-side aspects
  of the value chain are understood;
• Act as a catalyst for discussion on the development of an overall industry and export development
  strategy, including specific areas of responsibility;
• Challenge the current focus on taro and encourage consideration of other product options; and
• Meet with and brief Ministers and senior officials

Key words: Samoa Ministry of Agriculture and Fisheries (MAF), taro, taro corms, rejection rate, frozen taro

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