In Fiji, all 14 Provinces produce taro and cassava, however one island (Taveuni) supplies up to 80% in volume of the preferred export variety of taro. Root crops are almost entirely produced by smallholder farmers, and are important staple foods as well as export commodities therefore having high priority in terms of food security and export for
income generation. Kava is an income crop produced in 14 Provinces, with some islands, such as Kadavu, Ovalau and Gau, having kava as the principal source of household income.
Approximately 4,000–4,500 tonnes of kava is produced annually, with the majority used in the domestic market and about 250 tonnes exported (PHAMA 2018a). The PHAMA Plus Program (2018 to 2022) aims to provide practical and targeted assistance to Pacific island countries in gaining access into new markets for the export of primary and value-added products.
The Program is also providing assistance in managing issues associated with maintaining and improving existing trade. PHAMA Plus has developed intervention plans to support the 40,000 households growing taro and 20,000 households growing cassava in Fiji, with export values at FJD20-25 million and FJD1.5-2 million respectively. Around 10,400 rural households are also involved in the production of kava (1 in every 8 households), with an export value estimated at FJD 6million and the domestic market valued at FJD 320 million (PHAMA 2018b).