Agriculture is a key driver of economic growth in Samoa. According to the 2015 Samoa Agricultural Survey, more than 27,000 households depend on agriculture which is key to ensuring food security, income generation and enhanced export capacity.

The PHAMA Program was established in Samoa in 2011 to maintain and improve existing market access, and create new markets by developing the capacity of the public and private sectors to meet export market requirements.

The program transitioned to a third phase in November 2018 now known as PHAMA Plus which will run through to June 2022. Nonu and taro have been selected as priority areas for PHAMA Plus support in Samoa.  



Noni is an important agricultural export from Samoa, providing income for more than 17,000 smallholder semi-subsistence farming households and contributing more than SAT$10m annually to the country’s economy. As a crop, noni is unique in many ways. The tree is hearty, growing in an unusually wide range of soil and environmental conditions. It has an exceptional tolerance to heat, wind, fire,...Read More


PHAMA Plus builds on the work of PHAMA and aims to increase the production of disease tolerant taro to support increased exports of fresh and frozen taro from Samoa that have an appropriate level of quality. Samoa needed to rebuild its taro export trade after recovering from taro leaf blight (TLB) which decimated production and meant Samoa could no longer export to Australia. PHAMA’s work to i...Read More

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