
Kava Research Policy Brief
The global kava market is projected to reach USD5.45 billion by 20321. For Fiji and other kava-producing nations to access this opportunity, they will need to increase production and strengthen the reliability and quality of traditional and value-added kava products. Achieving this will require substantial new investment in industry research, development and adoption. Better information is needed on how kava varieties, growing conditions and kava quality interact. A clearer understanding of these interdependencies – and how they influence product consistency – is critical to growing










































