
PHAMA Plus Performance Story – Fijian Kava
Over the past 15 years, Fiji’s kava economy has undergone a remarkable transformation. What was once a largely subsistence crop with modest commercial value has now become the country’s most valuable agricultural export. In 2008, near the start of the first phase of the Pacific Horticultural and Agricultural Market Access (PHAMA) Program, kava exports were valued at under FJD4 million. By 2024, the Fiji Bureau of Statistics reported a more than tenfold increase exceeding FJD53 million. The broader kava sector is now estimated to be










































