Kava is a significant export commodity in Vanuatu, generating an estimated VUV807 million (AUD 10 million) in annual export earnings, and providing income to over 30,000 households across many of the country’s islands. PHAMA’s assistance to the Vanuatu kava industry is aimed at improving quality assurance systems and standards to ensure that market access into Europe and other markets is maintained. This standard is part of PHAMA’s efforts at raising awareness of correct production, processing and storage at all levels of kava production.