The agriculture sector is important to Fiji’s economy for food security, employment, and livelihoods. It accounts for 9.5 per cent of Fiji’s gross domestic product (GDP) and supports the livelihoods of 49 per cent of the country’s population.
While sugar previously dominated the sector, this has since been surpassed by other crops such as kava and root crops (taro), horticulture and livestock production. Subsistence farming continues to be important for livelihoods.
The PHAMA Program was established in Fiji in 2011 to support government and industry to utilise export opportunities for fresh agricultural products; identify and develop new export opportunities for fresh and processed products; and strengthen contingency planning and surveillance for pests and diseases of plants and animals.
In 2018, the program entered a third phase now known as PHAMA Plus which will continue until 2022. Priority commodities identified for PHAMA Plus’ interventions in Fiji are kava and root crops (cassava and taro).
PHAMA Plus will continue to work in Fiji on biosecurity and market access constraints such as Sea Container Hygiene, quality assurance and certification systems. Ginger and fresh produce marketing may also receive PHAMA Plus support.
Kava, known as yaqona in Fiji, is widely consumed as a beverage informally and in ceremonial settings. Bundles of the dried root are presented as a ceremonial offering (sevusevu) when entering villages or for other significant occasions. Fiji exported 478 metric tonnes in 2020 alone with total export earnings estimated to be around $43.6m, as stated by the Fiji Yaqona Task Force. The volume o...Read More
In Fiji, all 14 Provinces produce taro and cassava, however one island (Taveuni) supplies up to 80% in volume of the preferred export variety of taro. Root crops are almost entirely produced by smallholder farmers, and are important staple foods as well as export commodities therefore having high priority in terms of food security and export for income generation. Kava is an income crop produc...Read More